VELVET

Italian-Made Luxury Towels — VELVET

After.the ice bath.the sauna.the steam room.the salt room.the cold plunge.the long haul.Everything.

Not just a towel. Four sizes, woven in northern Italy.

Shop now

The Collection

Shop all

VELVET

A new era of towel.

Not just a towel.

One cloth, woven with two faces at a family mill in northern Italy. Soft on one side, dry on the other, the pattern in the weave itself. Cut and finished by hand. Made to be kept, given, and kept again.

Pre-order the first weaving

Woven in northern Italy

Some things are still made the slow way. Our towels come from a family mill that has refined one craft across three generations and never sent it elsewhere.

  • I.Woven in northern Italy
  • II.100% cotton, natural fibre
  • III.Yarn-dyed, colour through the fibre
  • IV.Soft face, dry reverse
  • V.Pattern woven through, never printed
  • VI.OEKO-TEX® certified, independently tested against 100+ harmful substances
Pre-order the first weaving

Two patterns

InsigniaInsignia, folded

Insignia

The emblem, woven large.

Discover the Insignia Collection
The Heat — Undergrowth monogram bath towel, after the swimThe Immersion, bath sheet 100 × 184 cm, Undergrowth monogram, flat

Monogram

The mark, repeated quietly. You notice it second, and then always.

Discover the Monogram Collection

Sizing

Cut larger than standard.

Every bath size is woven larger than the towel it replaces. More cloth to arrive into, more to wrap, more to keep. The industry decided what a towel should be. We disagreed by centimetres.

+20%

+10 cm / 3.9 in wide · +14 cm / 5.5 in long

The Immersion · Bath sheet

Larger than a bath sheet has any need to be. That's the point.

100 × 184 cm · 39.4 × 72.4 in

Standard bath sheet: 90 × 170 cm · 35.4 × 66.9 in

Shop now

+13%

+7 cm / 2.8 in wide · +3 cm / 1.2 in long

The Heat · Bath towel

The bath towel, extended. For sauna, steam, and the slow way out.

75 × 140 cm · 29.5 × 55.1 in

Standard bath towel: 68 × 137 cm · 26.8 × 53.9 in

Shop now

+79%

+10 cm / 3.9 in wide · +30 cm / 11.8 in long

The Rest · Hand towel

The hand towel, doubled in ambition.

50 × 100 cm · 19.7 × 39.4 in

Standard hand towel: 40 × 70 cm · 15.7 × 27.6 in

Shop now

The standard, kept.

The Temple · Face towel

The standard size, kept. Some things were already right.

30 × 30 cm · 11.8 × 11.8 in

Shop now
VELVET The standard
VELVET signature boxes

The Art of Gifting

After everything, give them somewhere.

Discover the Art of Gifting

Discover

On socials.

@shopvelvet.co
After the swim